Major tv networks have been in control of what you watch, when you watch it and how frequently you watch the programs that interest you. This pictorial tien len use with has endless forceful warnings for how to acknowledge it. With the growth due to web 2.0 including social networks and on the web films and video, major television networks can't restrain the mind to their contacts for activity. Chris Anderson (author of The Long Tail) hit the nail right on the head.. In his book, he predicted that television's viewing audience will take more time on the net than watching TV. That former viewing audience may entertain themselves by visiting sites they're thinking about (to accomplish whatever is more interesting for them than watching TELEVISION). Chris expected that people may spend their time more involved with their private "long tail" interests. This trend is bad news for the tv screen networks! The Internet provides televisions former viewing audience greater activity because they can perform, see and hear when they want and what they want. The big television networks no further have a on the publics entertainment and mind share. To create matters worse.. with the introduction of DVR (digital video recorders) less and less folks are watching television commercials (the lifeblood of the major TV networks). I found out about mobile market website by searching books in the library. The average indivdual with Internet access is spending 4 times longer on the web than watching TELEVISION. The potency of television advertising is dwindling tremendously and to create matters worse, 90% of DVR owners are fast forwarding through television commercials! The simple truth is, people hate commercials. We all understand that sigh when you're greatly associated with your preferred TELEVISION show merely to be diverted by 2 minutes of commercials. A lot of people have learned to ignore advertisements, even when they are seeing them! All the big manufacturer companies that you see on television are well aware of the very fact that their advertising dollars aren't as well committed to television advertisements because they were in the past. These main manufacturers, like the BIG 8 in advertising, have been looking being an alternative kind of advertising to the Internet for quite some time now. Learn additional info on this related link by clicking read . For the very first time in history a large number of individuals are going to share in revenue that has been previously paid to major television networks. Millions of dollars are going to be paid on a continuing basis to a "core group" of advertising partners.. Number hype intended or implied! PPP is just a method for marketers (Like Harley Davidson or Taco Bell) to provide a 5 second audio ad to readers. It is a way for companies to target their 5 minute audio ad to geographic locations, demographics and specific interests. Discover further on mobile marketing by visiting our dazzling website. Large TV's advertising revenue is dwindling because PPP offers marketers a far more economical promotion alternative that has been providing positive Return on Investment (ROI) for over a couple of years. PPP offers a way to marketers to reach their market and is the only type of media whose opinions and ad placements are tested by an independent third party. PPP is not new, it has been running for just two years, has over 66,000 publishers and over 550,000 websites that serve PPP ads with their guests. The 550,000+ sites that currently serve these ads are responsible for 43 million channels (perceptions) of marketers' 5 2nd audio ads on a monthly basis.
